Cases
Case studies written by CMP’s case writers and faculty partners are focused largely on organisations operating in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from top business leaders.
Banyan Tree Group: Sustainability through Shared Value
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$6.00
DBS Bank: A Tech Company Going All in on AI
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$6.00
EyRIS: AI for Eye-Disease Screening
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$6.00
Blazing a Trail in the Charity Sector: Singapore’s Metta Welfare Association Raises Funds by Selling NFTs
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$6.00
A Whistleblower’s Dilemma in the House of Wirecard (A) and (B)
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$6.00
Gong Cha’s Return to Singapore: Rebuilding a Popular Bubble Tea Franchise
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$6.00
Who is the Right Influencer? A Social Network Analysis
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$6.00
Project Ugnayan: Feeding Manila’s Hungry During the Covid-19 Pandemic
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$6.00
DMK: Rebranding a Footwear Brand to Connect with Millennials and Gen Z
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$6.00
The Sustainability Sweet Spot at Jiu Zhen Nan Taiwan Pastry
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$6.00
Malaysia Airlines: Culture Transformation While Flying Through Turbulence
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$6.00
Furthering Sustainability at Singapore Management University: A Blueprint for Blue Skies
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$6.00
Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group
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$6.00
The Lithium Ion Battery: From Industry to Diverse Ecosystems
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$6.00
To Build or Not to Build: The Real Estate Dilemma and the Rapid Rise of China’s Cold Chain Industry
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$6.00
Clean Ganga Project: Using a PPP Model to Rejuvenate the River
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$6.00